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Toni Federico

Toni Creates | Writes | Teaches

by Toni Federico

Educator Toni Federico helps creative solopreneurs master project management and course design, sharing lessons from her own creative journey. Sign up to join hundreds of your fellow creatives.

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Feb 02Β β€’Β 1 min read

TCWT#28: Audience First: Designing With Intention (and some mint chocolate chip ice cream πŸ˜‰)

TCWT#28: Audience First: Designing With Intention

Toni Creates & WRITES

On Memory and Story

This month's installment of what I'm creating and writing overlaps. I am honored to report that my work was selected for the juried show, Food Memory Stories. I submitted my art piece, Ice Cream Therapy, and my poem, Love Language.

Ice Cream Therapy was my nod to the societal tropes about women binge-eating ice cream after a breakup. I layered that in with my personal favorite flavor, Breyer's Mint Chocolate Chip, and yes, my own experience with a bit of ice cream therapy.

Love Language is a poem I wrote to celebrate the role of food in my life. I believe that feeding those you care about is an act of love, and I routinely say that food is my love language. This piece, an ode to three of the most consequential dishes in my life, was also accepted into the show.

toni teaches

Audience First: Why β€œWho This Is For”
Shapes Everything You Build

I designed and marketed a workshop for independent artists and then walked into a room where 85% of the audience were arts administrators. In this month's article, I unpack what that moment taught me about "audience" as a real constraint, how it shapes deliverables and learner retention, and why the IDEAL Loop is what saved me from a full-on teaching spiral. If you build courses or workshops, learn from my live-fire lesson.

NOTE: My articles are now behind a 30-day paywall, but newsletter subscribers can bypass it and read the articles for free.

What questions do you have? Email me at toni@tonifederico.com or simply hit reply.

PODCAST

This month on the Pod...

This month, we're talking all about some sneaky contract language that turns you into an unpaid marketing intern for licensing clients, and we're dishing with Ness Stoilova about the state of artificial intelligence in surface design.

If you haven't tuned in to Two Cranky Creatives yet, I hope you'll connect with us and listen wherever you get your podcasts!

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  • Freelance Design & Commission
    ​    I specialize in freelance illustration and graphic design.

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by Toni Federico

Educator Toni Federico helps creative solopreneurs master project management and course design, sharing lessons from her own creative journey. Sign up to join hundreds of your fellow creatives.

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